THE
PERFORMANCE
PRINICIPLE
Your Blueprint To Excellence
Redefining high performance by empowering individuals to thrive through optimal well-being, resilience, and purpose
HI, I’m Jonathan,
I am a co-founder, a strength & conditioning coach & qualified nutritionist.
I am also a partner, father, son, brother, and uncle.
My journey into the health world wasn’t a straight line. I started my career in finance, working as a junior on a trading desk after completing law school. Watching my dad build a hugely successful career in investment banking, I naturally gravitated toward high-pressure corporate environments. But it wasn’t long before I realised that this path didn’t align with my passions or my purpose.
Fitness became my outlet, a way to stay grounded amid the demands of a fast-paced career. It sparked a profound shift in my life, one that ultimately led me to leave finance and pursue a career in personal training. I was fortunate to join one of the biggest gyms in London and spend over a decade working with an incredible variety of clients, from busy professionals to elite athletes to retired trauma surgeons with a taste for adventure, and mentoring other trainers as an educator.
Today, I specialise in helping high-achieving professionals, parents, and athletes integrate sustainable fitness and nutrition habits into their demanding lives.