the performance principle

High performance is personal—it is about defining what it means to you and building the foundation to achieve it.

At its core, optimal physical health and mental well-being drive sustainable success.

Life isn’t always balanced, and that’s okay—leaning into moments of chaos helps you prioritise, adapt, and create greater harmony for the future. To truly thrive, your habits, behaviours, and systems must align seamlessly with the demands of your busy, ambitious life.

High Performance is Personal

High performance isn’t one-size-fits-all. It’s about understanding what success looks like for each individual—whether it’s excelling in a demanding career, thriving as a parent, or achieving competition-level goals.

We help you define and achieve your unique version of high performance.

Embrace the Chaos

Life is dynamic, and unbalance is inevitable. Instead of resisting, we teach you to lean into the chaos, prioritise what matters in the moment, and use these times to create a stronger, more resilient version of yourself.

Leaning into the chaos builds the pathway to future balance and growth.

Science-Driven, Experience-Led

We cut through the noise of health and performance misinformation by blending proven scientific principles with real-world experience. This ensures every strategy is both effective and actionable.

A no-fluff, results-driven approach to performance.

Optimal Health is the Foundation of Performance

Physical health and mental well-being are inseparable. They form the foundation that allows individuals to perform at their best in every area of life.

When your health thrives, so does your performance.

Thriving Requires Alignment

To truly thrive, your habits, behaviours, and systems must align with the realities of your life. A busy, ambitious schedule isn’t a barrier—it’s the blueprint for success.

We build strategies that work for your life, not against it.

Holistic Performance

Thriving in life isn’t just physical—it’s mental, emotional, and situational. By addressing every facet of your health and lifestyle, we help you achieve high performance at work, home, and beyond.

True performance means excelling in all areas of life.

  • The Performance Principle applies to...

  • C-suite executives, entrepreneurs & busy professionals pushing for growth and success on all fronts,

  • Elite or amateur athletes squeezing every little bit out of performances in training and competition,

  • Parents trying to take care of themselves and their families better to enjoy long healthy lives together,

  • Anyone who just feels lost amongst the noise and needs a guiding hand to help them along their journey.

    Click to get started

the performance principle Instagram

WHAT REALLY MATTERS Putting the psychological aspect of nutrition to one side, when it comes down to it nutrition is pretty simple. Certain things matter more than others, and often so many people go wrong by putting more focus on the things that d
GO-TO BREAKFAST I have 2 go to meals in the morning one savoury and one sweet depending on how I feel, or what I’m doing in the day. Today’s a rest day, and I feel like something sweet. So the things I’m focusing on: - Higher pr
‘SIMPLE’ AND ‘EASY’ ARE NOT THE SAME THING. Choosing a goal, knowing the principles that govern the process of achieving that goal and planning the strategy are the simple part. The application of these principles and implic
EQUAL EFFORT Make the simple things easy, and make the hard things possible. Whether it’s 4kg, 40kg or 400kg the effort remains the same. Whether you’re just starting out, trying to break a plateau or cruising down the home straight th
HOW MUCH CARBOHYDRATE DO YOU NEED? Firstly, yes it’s true that there is no physiological need for carbohydrates and that the body only needs protein & fat to survive. However, for optimal function carbohydrates are absolutely required.
Lisbon eats washed down with a few 🍺&🍹and not a Pastel de Nata in sight #Washoku #EatInPeace #HolidayNutrition
🍌 “This 💩 is bananas, B-A-N-A-N-A-S”🍌 Or whatever Gwen Stefani said back in 2004 What’s bananas is that there seems to be so much confusion around what constitutes adequate pre-workout fuelling amongst elite athletes & the
It’s been 2 years since I was last in Portugal, so looking forward to a few more of these washed down with a Super Bock or 2, over the next few days. It’s very common for us to relax and enjoy less nutritious foods when on holiday - well